Systems Design in Practice
Real engagements where systems thinking and gamification methods drove measurable change for teams and products.
Danesh Academy
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Online Education
Danesh Academy offered rigorous online courses in data science and product management, but completion rates hovered below 30%. By replacing their linear curriculum with a skill-tree progression system — complete with adaptive difficulty and reward pacing…
Outcome
35% reduction in course drop-off
Vantage Sales Group
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Enterprise SaaS
Vantage Sales Group’s 200-person team had a powerful CRM that almost nobody wanted to use. By layering a points-and-missions system onto the existing platform — designed through systems mapping rather than surface-level badges — we turned…
Outcome
58% increase in daily active usage
Vantage Sales Group
/
Enterprise SaaS
Vantage Sales Group’s 200-person team had a powerful CRM that almost nobody wanted to use. By layering a points-and-missions system onto the existing platform — designed through systems mapping rather than surface-level badges — we turned…
Outcome
58% increase in daily active usage
PayArc Technologies
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Financial Technology
PayArc Technologies had built a powerful payments platform, but new users were abandoning setup before completing their first transaction. By mapping the onboarding flow as a feedback-loop system and introducing progressive challenge mechanics, we transformed a…
Outcome
42% increase in 30-day retention
Nūr Health
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Digital Health
Nūr Health’s digital wellness platform had strong clinical tools but weak patient engagement — users completed intake assessments and then vanished. By modeling patient behavior as a systems architecture and introducing streak and milestone mechanics drawn…
Outcome
2x weekly patient check-in rate